Had enough of ARA nonsense? Us too!
Let’s stand up for purebred dogs everywhere.

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We are spreading the seeds of purpose

It’s hard to deny the social impact of the humble t-shirt with a message. A washable, reusable advertisement for your favourite cause. A simple, yet bold statement that curates curiosity.

Round here, we like to think of our messages as seeds of purpose. The shirts carry the purpose - and mission - to every place the soles of your feet may tread. Many opportunities abound for seeds to germinate into something great.

Purebred dogs

The vision

Purebred & Proud is the only brand dedicated to conveying your life’s message about purebred dogs to the world around you. Our beautifully designed products present your mission to the forefront with truth and significance.

Make a statement that opens opportunities

And remind yourself of your all important mission for your four-leggeds (and look pretty sharp in the process).

Alleviate the guilt of “not doing enough”

You’re doing something.

And if more us do this same something, momentum will build, mindsets will shift and change gonna come (oh yes it will).

Become part of the Purebred & Proud movement

Enough of feeling like we’ve lost already…there are others just like you out there who will fight tooth and nail for our breeds.

Community and collaboration are key (can I get an AMEN-ah!)!

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Like you, I’m passionate about my dogs!

Hey, I’m Shannon. A wife, mother and proud purebred dog owner and ANKC registered breeder of Miniature Schnauzers based in Western Australia.

I know that powerless feeling that creeps in from time to time when I hear of yet another piece of legislation being adjusted, doctored and bent to line up with the ARA agenda.

So I found a tried and true way to get some helpful “tools” into your hands because I know how the busyness of life can get in the way of defending the good, the true and the beautiful. And defend we must.

I wholeheartedly believe that, with many of us standing in the gap for our breeds, there is great power where passion and purpose meet. I’m not content letting the minority steal from the majority. It’s time we said NO to the utter nonsense of the ARA agenda and bring common sense back to its rightful place in the matter. Are you with me?

Read our Pureblog

Big journeys begin with small steps.